Bulletin Distribution / C1

Distribution is a critical aspect of the interaction cycle. Without a special strategy to ensure the Bulletin is read by participants, it can be perceived as just another item in the masses of paper at a conference.

An appreciation of the interactive nature of the participant messaging system should be given and reinforced very early in the proceedings. Once the immediate and dynamic role of the interactive Bulletin is grasped, people will more readily seek it out and develop a habit of reading and messaging. Investment of effort to ensure this is well made at an early stage.

The Bulletin can be distributed to participants in any of the usual ways: in pigeonholes (if available), to participant seats in meeting rooms (at coffee break), from one or more designated locations (document desk, message box locations, etc.), hand-outs by ushers at meeting room doors, etc.

Pick-up *

The distribution system needs to be visibly prominent and distinctive. The Bulletin can be made available at numerous critical points, on "racks" outside session rooms, in hallways, at registration desks, at press offices, in coffee areas, and accessible to outsiders (observers, government delegates, etc)?

It is a good strategy to have the Bulletin conspicuously located with the message collection boxes and a stock of blank forms (see Message Collection / C3).

Hand-out

There is a major advantage in handing out the Bulletin. This reinforces its interactive role in the conference. Many participants will simply not read printed material unless it has a personal association.

Participant Mail Boxes

It is an easy matter to make sure that everyone receives a copy of the Bulletin when the conference participants have their own mail boxes; but if this is the sole method of distribution, it is important that the participant messaging system is endorsed publicly and frequently by the organisers, and that the collection system is also apparent.


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